Merino wool’s natural performance keeps the body warm in winter and cool in summer by absorbing vapor (up to 30% of it’s dry weight).

At end of wool garments useful life, wool can be returned to the soil where it decomposes in a short time releasing valuable nutrients into the ground

The protective waxy coating on wool fibres makes wool products resistant to staining and they also pick up less dust as wool is naturally anti-static. Modern innovations mean Merino wool is machine washable, making for ease of care. The days of hand washing are over.

Because of a special amino acid in the wool, it helps reduce odor-causing bacteria. Since wool wicks sweat and absorbs vapor, baceria can’t flourish on your skin. You can wear a wool garment several times without offending odors.

A wool fiber is made of interlocking protein molecules known as keratin. Individual wool fibers can be bent, flexed and stretched in any direction 30,000 times or more without damage. This gives wool garments resilience for longer durability.